We can’t get enough Minions, and EA Mobile will give us more

Electronic Arts is teaming up with Hollywood to make multiple mobile games based on the Minions characters from the Despicable Me movies.

The cute little yellow characters are getting their own movie, and the next mobile game coming is Minions Paradise, out this summer. This kind of title is increasingly important in mobile gaming, as brands and movie tie-ins are a good way to help a game spread fast and get around the huge problem of rising user acquisition advertising costs.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.