VR isn’t dead. It was just taking a nap

It has been almost two years since the first high-end VR headsets hit the shelves, generating excitement and headlines insisting that the future is here. Now, as we reach the end of 2017, those headlines couldn’t be more different. Barely a week goes by without another article detailing VR’s demise, a VR studio’s closure, or explaining why CCP pulling out of VR development shows the market isn’t viable for many. As the CEO of a big VR-focused development studio, these reports have not made things easier. But we’ve still found success, and the market can support your success too.

If you move past the deluge of negativity and look at the numbers, you’ll see that VR is quietly and confidently finding its feet. Headset sales may have wobbled earlier in 2017, but since September they have found their stride following price drops for the Rift and Vive, and PSVR stock hitting shelves in much greater numbers following increased supply. Yes, there is clearly a long way to go, and “mass market VR” is still years away; but as a VR developer, I’m encouraged.