VR headsets to generate $895M in revenue in 2016

Market researcher Strategy Analytics said it expects global virtual reality headset revenues will reach $895 million in 2016.

About 77 percent of that value will be accounted for by newly launched premium devices from Oculus, HTC, and Sony. These three brands however will only account for 13 percent of volumes in 2016 as lower priced smartphone-based devices will dominate share of the 12.8 million unit virtual reality headset market. Strategy Analytics said it sees 2016 as a pivotal year for virtual reality given a confluence of factors and also one where managing expectations will be paramount given a dearth of available content and the technical limitations of entry-level virtual reality.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.