Voodoo acquires mobile game studio Gumbug in London as it exploits hypercasual growth

Voodoo pioneered “hypercasual mobile games,” or those that folks can play in a matter of minutes or seconds. And now it’s using the money from being a pioneer in this market to acquire Gumbug, a London-based mobile game studio.

Voodoo said it has become the No. 1 mobile game publisher, with more than 300 million monthly active users. Its success in mobile games has gone unnoticed in some ways, as it is the maker of casual works such as Helix Jump, Baseball Boy, Snake vs Block, Hole.io, Aquapark.io, and Purple Diver. These aren’t household names, but they have been lucrative for the Paris-based Voodoo, which has reached more than a billion players and 2.6 billion downloads since 2013.