VC Bing Gordon reflects on marketing games, hacking growth, and investing in social

Bing Gordon spent 26 years at Electronic Arts before he became a venture capitalist. He had just about every job at the company, and he closed his time there as chief creative officer. Then he became a general partner and chief product officer at Kleiner Perkins Caufield & Byers. He leads Kleiner’s ProductWorks program and heads its sFund, which focuses on investments in the social web.

That fund has made 16 investments. He serves on the boards of Amazon, Ouya, Zazzle, Mevio, N3twork, Zynga, and Ouya. Gordon has a zany personality, and he’ll be speaking about hacking monetization at the upcoming Game Marketing Summit in San Francisco on April 22. Gordon has talked about the “golden age of gaming” and received the highest honors from his peers in the game business.