Valve returns to Portal’s beloved world with free virtual reality … something

Valve is finally making a new game, but it might not be what you’re expecting.

The company announced The Lab today, which it is calling a complication of virtual reality experiences. It is set in the same universe as its popular Portal games, taking place in the fictional Aperture Labs. The Portal series has together sold over 8 million copies, and its oddball humor has spawned Internet memes and silly songs across the Internet. That consumer goodwill can transfer over to the blooming virtual and augmented reality market, which investment bank Goldman Sachs predicts will grow into a $110 billion business by 2020.