John Koetsier, vice president of research at GamesBeat.
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User engagement is the new user acquisition

  • Posted byby Mike Minotti
  • Updated
  • 1 min

SAN FRANCISCO — John Koetsier, vice president of research at VentureBeat, took the stage at GamesBeat 2015 to talk about the changing world of user-acquisition.

Koetsier noted that user engagement is the new user acquisition, arguing that gaining a customer is more important than simply acquiring a casual user who’s unlikely to spend any money. “There’s no point in acquiring users if you’re not going to engage them,” Koetsier said.

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Written by

Mike Minotti

Mike Minotti has been with GamesBeat since 2012, starting as an intern. Based near Youngstown, Ohio, he now manages GamesBeat's editorial team. He's also a prolific podcaster, appearing on multiple shows covering the gaming industry.