Upland will let you figure out the value of Trump Tower in the virtual world.
Upland will let you figure out the value of Trump Tower in the virtual world.
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Upland lets players trade virtual property for real money using Tilia Pay

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Upland is launching virtual asset trading using Second Life’s payment network, dubbed Tilia Pay. That means that you’ll be able to acquire real-world properties in Upland’s virtual world and sell them for a profit that comes back to you in real cash.

This is an example of what goes around comes around in Silicon Valley. Back in 2010, Keith Lee started a company called Booyah, which created MyTown. It was a version of Monopoly where you used real-world locations and could take them over.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.