Upland recently held its Genesis event.
Upland recently held its Genesis event.
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Upland expands to new cities and 2.5M users with NFT virtual real estate game

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Upland, which is trying to make a metaverse through virtual real estate mapped to the real world, has expanded to new cities and reported that it has 2.5 million registered users.

During its annual Genesis Week conference in Las Vegas last week, Upland said it has added Las Vegas and Rio de Janeiro as cities where players can buy virtual real estate.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.