Unwrapping the secrets of seasonal content

The holiday season is imminent, and it’s another marker in the year where retailers, service providers, and other industries tailor their offerings to fit in with the seasonal holidays. But why exactly is seasonal content so important, especially for mobile games? In short, it can boost session lengths, retention, and monetization because it gives players new and fun content for games they’re already playing and it provides new ways to entice new players to your game. Here are some examples where mobile gaming has used different holidays to their advantage.

Fresh content always works

Whether it’s Christmas, Valentine’s Day, Easter, or Halloween, developers can engage players or even acquire new ones for their games by releasing seasonal content. This October during Halloween, Hooked Inc., added Halloween-themed items and characters as well as new seasonal challenges. These themed additions drove a 50% lift in IAP revenue during their Halloween event.