Unity’s asset store boss has big plans to fight Epic’s Unreal

Last week, Epic Games surprised developers when it revealed that it would begin giving more money from each sale on the Unreal Engine Marketplace to the creators who built them. While the standard is a 70/30 split in favor of the creator, Epic has an 88/12 split instead. This is great news for people who build assets and tools to sell to other developers who use the Unreal Engine.

The only entity that might not view this as positive news is Unity Technologies, the company that makes Unity, which is Unreal’s primary competitor in the field of game-development toolkits that debuted in 2005. In its press release last week, Epic said it has had 8 million downloads for the 5,000 assets from 1,500 creators on its Unreal Engine Marketplace. On Friday, I spoke with Unity asset store boss Peter O’Reilly, who pointed out that the volume of commerce is significantly greater on Unity.