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Unity partners with Xiaomi to give game makers better access to China’s mobile market

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Unity Technologies and Xiaomi have announced a partnership to help developers of mobile apps and games succeed in markets such as China.

With the aim of growing the global app economy, the two companies will enable developers to have better access and distribution support for Xiaomi’s Android customers in China. Xiaomi is one of the top Android device makes in China, with an app store that has seen more than 50 billion downloads to date. The partnership will make it easier for Western developers in particular to reach Chinese audiences on Android.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.