Unity reveals Ad Mediation and Bidding coming to its Dashboard

Unity announced today the availability of Unity Mediation within Unity Ads. All users of the Unity Dashboard will be able to access these integrated options, starting today.

Unity Mediation, which enters open beta today, is a waterfall management tool, or sequential project management app, that allows users to choose between the Unified Auction, network bidding, preferred ad networks, or all three. The new tools are designed to maximize ad fill for developers and for users to potentially see more ads that are relevant to them.