Unity said it has enhanced the Unity game engine so that will enable game developers to manage their entire global commerce and catalog from a single dashboard within Unity itself.
Until now, selling across platforms meant juggling multiple SDKs, rules, and payout systems. With this enhancement, developers will be able to combine different payment providers, optimize for different markets, and manage pricing, promotions, and live
operations across mobile app stores, web, and PC, free from any platform-specific tools and restrictions.
More than $120 billion in global in-app purchases are projected to be made in mobile games (according to Straits Research/Sensor Tower), and most of those games are built with Unity (Apptopia/Sensor Tower).
The San Francisco company said it is creating the opportunity for one integration to provide a unified and flexible path to success as app stores evolve, bridging gaps in an increasingly fragmented marketplace for digital commerce.
“The vast majority of games-related IAP transactions happen inside games made with Unity,” said Matt Bromberg, CEO of Unity, in a statement. “Now developers will have a single place to manage and optimize their entire digital catalog across all platforms and devices. Unity is dedicated to putting developers back in control of their own success, irrespective of what kind of device their players are using or how they choose to pay.”
Programmable financial services company Stripe and payment provider Xare the first of the partnerships that will ultimately offer developers complete flexibility and coverage in payments globally.
“With Stripe’s merchant-of-record solution and app-to-web payments, Unity can now offer
developers both high conversion and low costs, while Stripe manages fraud, disputes, and tax behind the scenes,” said Kevin Miller, head of payments at Stripe, in a statement.
Now in early access, Unity is partnering with select customers to production-verify this new product to ensure reliable, scalable performance before general release. You can sign up for more info here.