Unity is changing its pricing for Unity Plus and Unity Pro.

Unity CFO Kim Jabal interview: Understanding the tradeoff between market share and profits

Unity Technologies recently reported better than expected earnings for the fourth quarter ended December 31. It reported revenues rose 39% to $220.3 million, but the company still reported a loss from operations of $80.8 million, wider than its loss of $48.6 million a year earlier.

But Unity’s new investors (the company went public at a $13 billion valuation in September) are largely OK with this. The stock fell after the report, but Unity is still trading at a healthy $34.5 billion valuation. Part of the reason that people are bullish on Unity is that it has a market share lead, as its game engine is used in more than half of all mobile games compared to rivals Cocos and Unreal. In its recent history, Unity has been emphasizing market share over profits in its recent strategy. So long as it has access to capital, that strategy has worked.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.