Unity acquires Applifier as mobile game replays take off

Unity Technologies is acquiring Applifier, the maker of the Everyplay platform for sharing videos of mobile gameplay. The acquisition enables Unity, the creator of the popular Unity 3D game development tools, to expand the community-oriented services it can offer to both developers and gamers.

Community is becoming a big deal on game platforms as the popularity of Twitch has shown. Gamers use the livestreaming site to watch other people playing games. Helsinki-based Applifier adapted that idea and created Everyplay, making it easy for a mobile user to capture gameplay footage and share the video with friends. Everyplay became popular very quickly, and it helped mobile games get discovered more easily and inexpensively as people shared viral videos.