Ubisoft rethinking how it launches games following Assassin’s Creed: Unity bugs and falling share price

Assassin’s Creed: Unity was one of Ubisoft’s big releases for this holiday, but it is stumbling — and that is hurting the French publisher.

Ubisoft shares are currently trading at $13.50 on the Euronext Paris stock exchange. That price is down 10 percent from the $15 the stock was worth on Tuesday when the latest Assassin’s Creed game made its debut. The market’s response is likely directly related to mixed review scores for Unity, which is out now on PlayStation 4, Xbox One, PlayStation 3, Xbox 360, and PC. The open-world action release has also drawn attention for its numerous bugs that are gaining viral traction. But Ubisoft is trying to respond quickly. The company announced that it is working on a patch to deal with the issues people are experiencing, and it is also saying that Unity might make it change how it releases games in the future. Assassin’s Creed is incredibly important to Ubisoft’s bottom line, and the company is trying to get out ahead of the criticism to ensure the franchise’s future.