
For the French game publisher Ubisoft, new platform launches represent an opportunity to test new ideas in the market and release new intellectual properties. With the Wii U, Ubisoft lined up eight games to come out at or near the launch of Nintendo’s new game machine. Nintendo sold 3 million Wii Us in its first season, but its expectations are falling short for the quarter ending March 31. So did Ubisoft make a mistake in backing the Wii U so heavily?
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