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Ubisoft's Watch Dogs sells more than 9M copies

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Ubisoft’s Watch Dogs blockbuster has sold more than 9 million copies to date, according to an earnings release today from the French game publisher. That’s about $540 million at retail, and it’s an outstanding performance for a game based on a new intellectual property.

And that’s a big endorsement for Ubisoft’s strategy of creating new franchises that set itself apart from the pack in the video game business, where derivative titles are much too common.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.