Ubisoft Rabbids Collectibles are based on the blockchain.
Ubisoft Rabbids Collectibles are based on the blockchain.
Categories

Ubisoft launches blockchain-based Rabbids collectibles to raise money for UNICEF

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Ubisoft is launching blockchain-based Rabbids digital collectibles to raise money for the United Nations Children’s Fund (UNICEF). It’s a clear move to try to find gaming uses for blockchain, the transparent and secure digital ledger technology.

Blockchain has a lot of applications beyond cryptocurrency, but these haven’t come as fast as many early investors wanted. Among the big game companies, Ubisoft remains the one most willing to experiment with blockchain. But doing this as a charitable venture will evidently eliminate any concern about having regulator intervention.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.