A blockchain game highlighted by Ubisoft.

Ubisoft explores how blockchain games can help players

A lot of people are dismissing blockchain as a lot of hype. While that hype can be nauseating, some very big companies, including French video game giant Ubisoft, are taking it seriously. Yves Guillemot, CEO of the company that makes blockbusters, such as Assassin’s Creed, said at the ChinaJoy expo this summer that blockchain has potential to revolutionize the video game industry in the future.

Ubisoft held a blockchain hackathon, dubbed Blockchain Heroes, this summer in Paris. Its Strategic Innovation Lab team also created a blockchain game prototype, dubbed Hashcraft. In that game, a player tosses a seed into the sea, and the seed grows an island that the player can explore. Players can create quests on the island for other players to do. In this case, players create value through the act of creation, and the blockchain records that.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.