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Ubisoft CEO foresees the day when 5 billion people play games

Ubisoft CEO Yves Guillemot foresees the day when 5 billion people will play games. In the company’s earnings report today, he said that will happen over the next decade as games continue to find new platforms and expand their reach across the globe.

“The video game industry is at the dawn of a deep-seated transformation, which, as barriers between platforms and between geographic regions continue to disappear, should allow us to reach 5 billion players over the coming 10 years,” Guillemot said, in a statement. “These major changes will be driven in large part by the growing success of console and PC franchises on mobile and the advent of cloud gaming. The latter will allow for, among other things, appealing multiscreen offerings and the creation of amazing new experiences that make use of unprecedented technological capacities. A clear indicator of the future scale of this transformation is how an increasing number of platforms are competing with one another to obtain quality content and access to communities of engaged players.”

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.