Greenlight Insights predicts a $38 billion U.S. VR market in 2026.
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U.S. VR hardware and software market to hit $38 billion by 2026

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

The U.S. virtual reality market will grow gradually in the next two years, but then growth will kick in and the industry will hit $38 billion in revenues by 2026, according to a forecast by Greenlight Insights.

The forecast was released as part of a larger 10-year market forecast at the Virtual Reality Strategy event in San Francisco.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.