Twitter: 65% of users are gamers, spend a lot on games, and love trailers

A lot of people use Twitter to talk about games — or maybe it’s just me, and I tweet way more than I thought I do.

After 84 million tweets about gaming in 2015, Twitter wants to help everyone understand more about the portion of its users that love games. The Electronic Entertainment Expo trade show is next week, and the social network is expecting fans, developers, and publishers to make it one of the most tweeted events of the year. It is one of the largest industry gatherings, and it is an opportunity for game makers to capture attention for their upcoming slate of products. But beyond the volume, Twitter also points out that the people on its service represent a higher-spending demographic in the $99.6 billion games industry.