Twitch to livestream an e-sports Game-a-thon at Coca-Cola’s headquarters

Professional gamers rejoice. E-sports is getting a nice endorsement from one of the world’s biggest brands, Coca-Cola. The folks at Coke are hosting the e-sports Game-a-thon 1.0 at the soda giant’s headquarters in Atlanta, and Amazon’s Twitch division will livestream the gameplay of a handful of pro gamers who will compete in the event on Monday.

Twitch will begin streaming the event at 1 p.m. Pacific time on Monday, as four players square off against each other in various “mystery games” selected by Coca-Cola. The event is meant to show that Coca-Cola is hip to the rising phenomenon of e-sports, where people play hardcore titles against each other for money and prizes. In this case, the five rivals will compete to win a big prize for charity. The five games will be a surprise for the participants. They’ll play for four hours, and the winner will donate money to charity.