Twitch partners with StreamElements to bring more sponsorships to creators

Twitch announced this week that it has partnered with StreamElements to integrate the latter’s sponsorship platform directly into its streaming dashboard. This new move makes sponsorships easier to find and maintain for Twitch’s legion of creators, and those offered via StreamElements offer a guaranteed base pay and performance incentives. This is part of Twitch’s larger initiative to offer more monetization opportunities to all of its streamers, rather than just those with the biggest existing audiences.

To make it easier for creators, Twitch has launched a new Sponsorships tab on its dashboard, which includes a Creator Profile for creators to describe themselves to potential sponsors. According to Twitch, this profile will not only help creators attract sponsors that align with their own values and brand but will also eventually be available off Twitch. Players can view their opportunities in the Sponsorships tab, as well as collect their payouts.