Twitch Creative livestreaming finds new audiences for artists and musicians

Twitch draws more than 100 million people a month to view live broadcasts of video games. But the social video platform is also expanding beyond that core audience to include for musicians and artists. The company underscores this ambition with the announcement of the Twitch Creative community today.

Twitch Creative is a dedicated landing page that highlights the streams of broadcasters who aren’t in gaming, such as artists who share their creative processes while they’re working or videos of musicians doing what they do.