Twitch draws more than 100 million people a month to view live broadcasts of video games. But the social video platform is also expanding beyond that core audience to include for musicians and artists. The company underscores this ambition with the announcement of the Twitch Creative community today.
Bill Morrier, head of Twitch Creative.
Twitch Creative is a dedicated landing page that highlights the streams of broadcasters who aren’t in gaming, such as artists who share their creative processes while they’re working or videos of musicians doing what they do.
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Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.
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