Twitch and its 100M audience is ideal for an action flick’s trailer debut

Forget about first-person shooters. Here comes a first-person movie.

Twitch revealed today that it will show the first trailer for Hardcore Henry, an action move shot from the first-person perspective, on its site during a special two-hour streaming event on February 10 between 6 p.m. and 8 p.m. Pacific. This is the first movie to debut its trailer on Twitch. Normally, people associate Twitch with the livestreaming of video games, but this movie’s clear inspiration from gaming makes it a nice fit for the site, which has more than 100 million viewers a month.