20 years of ESRB: More blood, less hassle for developers (interview)

Entertainment Software Rating Board ratings have changed over the past 20 years — but as little as possible.

I spoke with ESRB president Patricia Vance on the eve of the board’s two-decade anniversary. It’s been a difficult balance, she said. “What we try to do is keep up with cultural norms, but what makes our system credible and trustworthy is consistency.”