Trophit and Adways partner on PreLaunch.Me for better pre-registration campaigns

Trophit and Adways have teamed up to create entice users to adopt new apps using PreLaunch.Me, a platform for pre-registering users for games and apps on both iOS and Google Play.

Tel Aviv-based marketing startup Trophit and Tokyo digital marketing firm Adways are joining forces on PreLaunch.Me to enable global pre-registration campaigns for mobile game publishers. Pre-registration was introduced on Apple’s App Store last week with the announcement of Nintendo’s Super Mario Run game, which debuts in December. Users who tap on the featured pre-registration promotion for the game will be notified by Apple when the game is available. That’s just the tip of the iceberg for what pre-registration can do, said Guy Hollender, CEO and founder of Trophit, in an email to GamesBeat.