Left to right: David Kim of Animoca, Michal Pilawski of NativeX, Vatsal Bhardwaj of Storm8, Trip Hawkins of If You Can, Vijay Chattha of VSC.
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Trip Hawkins: Women have taken over tech purchasing, and video games are next

  • Posted byby GamesBeat
  • Updated
  • 3 min

REDWOOD CITY, Calif. — Serial video game executive Trip Hawkins has his eye on a new market: women.

“For the first time in history, women have taken over technology-buying for their families,” Hawkins said on a panel discussion about mobile advertising at GamesBeat 2013, VentureBeat’s annual game industry conference.

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