Trinity Gaming India, in collaboration with Lenovo, Intel, and YouTube, has scored a hit with Gamerz Night Live, a virtual gaming campaign that has had 10 million views over the past 11 weeks.
The initiative is a stride towards fostering and nurturing India’s burgeoning creator community.
The campaign, curated to elevate over 100 creators nationwide, serves as a platform for budding talent to showcase skills, share the limelight with top influencers, and amplify their content reach.
Distinguished gaming personalities such as Mortal, Scout, and Regaltos, along with regional, micro, and mini creators, have joined the event, highlighting the diversity and talent inherent in India’s gaming landscape.
Running for over 11 weeks and spanning 14 episodes, Gamerz Night Live has six million-plus views on YouTube. Its format, comprising regular shorts, community posts, and episode announcements, has quickly amassed over 10 million views across platforms.
Abhishek Aggarwal, CEO of Trinity Gaming India, said in a statement “At Trinity Gaming India, our primary objective has consistently been to furnish creators with a platform conducive to growth and the establishment of a career in gaming. Through Gamerz Night Live, we are presenting unprecedented opportunities for creators nationwide, irrespective of their current size and follower count. The resounding success and positive feedback witnessed this year serve as a testament to the promising
trajectory, assuring an even more substantial presence in the gaming landscape for the upcoming year.”
The gaming event includes fan-favorite titles such as Battleground Mobile India (BGMI), Valorant, CS Source 2, Fall Guys, Among Us, Prop Hunt and GTA V. Collaborative play sessions among partnered creators engage viewers with team-based competitions in BGMI, Valorant, and CSGO.
Gamerz Night Live aspires to captivate audiences nationwide, marking itself as an inclusive celebration of gaming. The event is set to conclude by December 2023, promising a grand finale to its engaging run.
Anita Kotwani, Dentsu gaming lead, praised Gamerz Night Live.
“Gamerz Night Live is the first ever recreational gaming IP where gaming content creators of varied sizes come together and enjoy gaming as a wholesome part of entertainment,” said Kotwani, in a statement. “Through Gamerz Night Live Intel and Lenovo get a chance to showcase themselves in front of the relevant audience.”
Trinity Gaming India, established in 2019 by Abhishek Aggarwal and Shivam Rao, stands as a prominent gaming content and marketing company.
Headquartered in Gurugram, India, the company’s reach extends to Southeast Asia and the Middle East and North Africa region, focusing on building India’s largest talent pool within the gaming community.