To plan E3, you have to deconstruct it first

Sometimes you have to take something apart in order to figure out how it works — even one of gaming’s most important tradeshows of the year.

The identity of the next Electronic Entertainment Expo lies in picking apart the previous show, Entertainment Software Association chief Mike Gallagher noted at our GamesBeat 2014 conference earlier this week in San Francisco. This involves assessing what worked and putting the expo back together using this postmortem knowledge.