Titanfall incoming: EA fires up its marketing machine for the upcoming sci-fi shooter

Publisher Electronic Arts is about to bombard television and the Web with the message that you should buy Titanfall.

After months of anticipation, EA will finally release developer Respawn’s sci-fi military shooter for Xbox One and PC on March 11 (and an Xbox 360 version on March 25). Through events like the big Electronic Entertainment Expo trade show in June, Titanfall has built up a lot of hype. Many fans now share that excitement following a five-day beta test that gave more than 2 million players the chance to try a limited version of the game in mid-February. Now, EA and Microsoft, which both have a lot riding on the success of mech-based multiplayer title, are revving up the marketing machine to get fans hyped for one of the biggest releases of 2014.