Timing is everything — and mobile advertising is no different

John Kuolt is the cofounder and executive vice president of IQzone.

In the early days of mobile advertising, the industry took its lead from the Web. Crucial to providing a free service to people, advertising is an essential method of monetization, and early smartphones adopted banner ads across the screen. It’s only natural to adopt one, established digital format to see if it’s effective to repurpose on another. Almost a decade has passed since the first smartphones started entering our pockets, and banner ads remain a staple of mobile advertising.

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