SpongeBob: Krusty Cook-off
SpongeBob: Krusty Cook-off
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Tilting Point launches SpongeBob: Krusty Cook-Off and rebrands itself as a mobile publisher

Tilting Point is launching one of its biggest mobile games to date: SpongeBob: Krusty Cook-Off. And it is using the occasion to rebrand the company.

Tilting Point has always provided user acquisition services for mobile games, but now it will offer full publishing services for the free-to-play market, said Samir El-Agili in an interview with GamesBeat. El-Agili is the president and chief product officer of New York-based Tilting Point, and he said that the gaming industry has changed a lot since Tilting Point’s founding in 2012. And today’s news is one way that the company is adapting to the times and staying ahead of the curve on free-to-play mobile games.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.