Did Microsoft lose the war of attention at E3? Think again (exclusive)

In the press, Microsoft got clobbered at the Electronic Entertainment Expo (E3) as critics said that Sony’s PlayStation 4 appeared to have a better show than Microsoft’s Xbox One game console. But a study of opinions on the Internet by market researcher Appinions shows that Microsoft came out of gaming’s biggest event as the most talked about console maker.

Appinions sifts through the Internet to discover the influential conversations on topics such as gaming. Based on an analysis of 60 days of Internet conversations and six million sources of data from April 27 to June 27, Microsoft dominated.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.