The Walking Dead mobile game No Man’s Land is adding content for the show’s new season

Everyone’s favorite zombie show is back on the air, but someone doesn’t want you to forget about its mobile game tie-in.

Last night, AMC’s hit show The Walking Dead returned for its seventh season. Now, developer Next Games has said that content for its turn-based mobile app No Man’s Land will hit throughout the run of the new episodes. This will include new characters and behind-the-scenes videos on the TV series. The Walking Dead: No Man’s Land originally came out in September 2015. New content like this can entice old players to return and even attract new ones, which gives No Man’s Land a better opportunity to take advantage of the $36 billion mobile games market. According to Next Games, No Man’s Land has already found 15 million players. According to App Annie, it is currently the No. 63 game overall on the App Store.