The Walking Dead mobile game hits 25 million downloads in first year

The Walking Dead: Road to Survival has been downloaded more than 25 million times in the past year on mobile devices. That’s a big score for Scopely, the publisher of the game, and developer IUGO Mobile Entertainment.

In an exclusive interview with GamesBeat, Scopely CEO Walter Driver said that the game is now generating revenue at a $100 million annualized revenue run rate. It has been growing revenues for 12 consecutive months. And inside the game, players have defeated more than 6 billion waves of zombies. More than 1.8 billion player-versus-player battles have been played. Clearly, adding The Walking Dead brand to this game was the smart move. We’ll be talking about brands in games in our next webinar on September 29 in a conversation with Google.