British eSports Association
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Britain gets its own esports association

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

The British like to go their own way. We’ve seen that with Brexit, and now with the formation of the British eSports Association.

The nonprofit association announced its formation today in an effort to represent competitive gaming at all levels. With sanction from the U.K. government, the group will operate at Pinewood Studios and act as the national governing body for esports in the United Kingdom, working with the Department for Culture, Media, and Sport to help and represent players at all levels. With Twitch’s 100 million viewers watching 800 million hours of esports in a 10-month period, we’re seeing even more organizations scramble to get into this growing industry — one that’s on pace to bring in $892 million this year.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.