The Sims 4 sees 20% year-over-year surge in monthly players

Even though The Sims 4 launched nearly three years ago, publisher Electronic Arts reports that it’s seeing a 20 percent increase in monthly active players on PC year-over-year.

Live operations, including downloadable content, is a core part of EA’s strategy. In 2016, The Sims 4 released seven updates and contributed to EA’s record fiscal year. More recently, it’s crowdsourcing its next Sims 4 expansion, the Stuff pack, by asking fans to vote on what items to include. So far in 2017, EA has released four expansion packs.