Andrew House gives the first PlayStation 4 to Joey Chiu, after he forks over $400.
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The scenery of the PlayStation 4 launch (photo gallery)

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Video game console launches are rare events, so companies like Sony try to make them into memorable spectacles. The PlayStation 4 launch in New York was orchestrated to be just that. The event will certainly go down as a once-in-a-lifetime event for Joey Chiu, a Brooklyn resident who was first in line to get a box from Sony game chief Andrew House on Thursday at midnight.

Here are our photos from Sony’s launch of the PlayStation 4. Sony put on quite a show at the Standard High Line Hotel in Manhattan. We hope you enjoy them.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.