The post-OMGPOP boost: Zynga prices secondary offering at $12 a share

Fresh from the $180 million acquisition of OMGPOP, Zynga has priced the secondary offering of its stock at $12 a share. The San Francisco maker of social and mobile games is using the secondary offering to give longtime investors a chance to cash out.

Mark Pincus, chief executive of Zynga, didn’t sell any of his multibillion-dollar stake after Zynga’s initial public offering in December. But Pincus is poised to sell 16.5 million shares, valued at $198 million, in the secondary offering. Pincus and other selling shareholders have agreed to lock-up agreements that prevent them from reselling their shares until at least 90 days after the offering. Full told, Zynga shareholders will sell 42.9 million shares of Class A common stock at $12 a share. Zynga went public in December at $10 a share.

The purpose of this offering is to have an “orderly distribution of shares” and to increase the company’s public “float,” or number of shares available for trading on the market.

Zynga acquired OMGPOP earlier this week, getting its hands on the No. 1 mobile app, Draw Something, a Pictionary-style game. Underwriters have the option of selling 6.4 million in additional shares.

Draw Something
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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.