The Pokémon Company sees no need for a QuakeCon-style fan convention

Pokémon Go is so popular that it is leading to a number of fan meetups around the world almost by accident, and that led us to wonder about the potential of an official gathering.

The Pokémon Company has considered events like a fan convention before — although it doesn’t have anything solid in the works right now. Consumer marketing boss J.C. Smith, in an interview with GamesBeat, explained that it’s something that could happen, but the organization is also aware of the limits of throwing a physical celebration for the 20-year-old brand that makes $2.1 billion every year. While brands like Star Wars, Minecraft, and Quake all have their own annual conclaves, Smith noted that The Pokémon Company is prioritizing efforts to bring everything it does to everyone around the world at the same time, and that doesn’t jive with a PokéCon.