Let’s face it: it’s usually really, really hard to transition franchises established on console or PC to smartphones and tablets. It’s not just from the lack of traditional console inputs – the way people engage with games on these mobile platforms is fundamentally different. Understanding how and why people consume mobile games is a crucial element to success in that arena.
Until fairly recently, Square Enix has had a tough time in the mobile market with its flagship Final Fantasy franchise. Several classic Final Fantasy games are on iOS and Android, but
they’re at prices some view as too high — and sometimes with controversial graphical overhauls. The nadir has been Final Fantasy: All the Bravest, a low-quality, microtransaction-laden original effort that is bereft of so many things that the franchise so beloved.
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