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The mobile web is still losing out to native apps, by more than 6 to 1

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Native apps command about 86 percent of U.S. consumers’ mobile time, or about six times more than the mobile web does, according to a mobile analytics report by Flurry.

Flurry said that the time spent by the average U.S. consumer on a mobile device has risen to 2 hours and 42 minutes per day, compared to 2 hours and 38 minutes a year ago. Apps command about 86 percent of that time, or 2 hours and 19 minutes per day, compared to just 22 minutes for the mobile web.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.