The mastermind behind Kim Kardashian's insanely popular app explains how the hit game was created

There’s no doubt that “Kim Kardashian: Hollywood” is this summer’s surprise hit app, giving fans and players alike the opportunity to live out their very own Hollywood rise-to-fame story.

In the game, players flirt, work, and party their way to stardom, and Kim Kardashian — voiced by the celebrity herself — also pops up from time to time to help move things along.