The General has a custom experience inside Fortnite. Source: The General
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The General insurance firm creates custom game in Fortnite

Road anxiety is on the rise, especially with Gen Z drivers. That’s why The General, an empathetic insurance provider, is launching a game inside Fortnite.

The company said it is committed to offering flexible, reasonably priced coverage for drivers when they need it most. It is expanding its footprint in the gaming ecosystem with the launch of The General Road Test Royale.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.