Adjust chief technology officer Paul Muller at GamesBeat Summit 2017.
Categories

The future of mobile user acquisition and attribution

Adjust chief technology officer Paul Muller had a warning for attendees at our recent GamesBeat Summit 2017 event when it comes the future of user acquisition and attribution — or advertising to get users and figuring out where they are coming from.

Adjust helps mobile game and app developers figure out who among the ad networks is responsible for driving users to their app. Muller noted that “data is the new oil,” but clients are often giving away data rather than treating it as something really valuable.

Unlock premium content and VIP community perks with GB M A X!
Join now to enjoy our free and premium membership perks.
Join Now
Already a member? Sign in
Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.