Zain Jaffer (left), CEO of Vungle, and Charles Hudson, venture partner at SoftTech VC, speak about the future of monetization at GamesBeat Summit 2017.
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The future of mobile game monetization

When we talk about cool ideas for the future, monetization isn’t usually the first topic that comes to mind. But it is very important for the survival of mobile game and app developers.

That’s why we had two veterans of the space — Zain Jaffer, CEO of mobile ad tech company Vungle, and Charles Hudson, venture partner at SoftTech VC and managing partner of Precursor Ventures — talk it at our recent GamesBeat Summit 2017 event in Berkeley, Calif.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.